Quira’s Veronica Leoni Named Creative Director of Calvin Klein Collection


Calvin Klein is set to bring back its runway collection, tapping The Row’s former design director and Quira founder Veronica Leoni as creative director — the latest in a series of moves intended to revitalise the classic US brand.

Leoni’s first collection for the premium label will land for Autumn 2025. The brand hasn’t had a creative director or staged a runway show since Raf Simons departed in 2018.

In a statement, owner PVH said reviving Calvin Klein’s premium “Collection” line under Leoni “marks one of the most important [in its] series of strategic steps” to revive heat around the brand.

A broader marketing push, including a thirsty ad campaign featuring actor Jeremy Allen White in nothing but a pair of Calvin’s that went viral earlier this year, is already generating buzz. But the company has long struggled to maintain momentum around the brand beyond its bread-and-butter underwear line.

Leoni will bring experience from stints at Jil Sander, Celine, Moncler and The Row, as well as her own brand Quira, for which she was named a finalist in LVMH’s prize for emerging designers last year.

Stay tuned to BoF for updates on this developing story.

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