Kim Kardashian’s Skky Partners Takes Minority Stake in 111Skin

Luxury skincare brand 111Skin has received a “significant” minority investment from SKKY Partners, the consumer-focused private equity firm co-founded by Kim Kardashian and Jay Sammons, the former head of consumer at private equity giant Carlyle Group, The Business of Beauty can exclusively reveal.

The investment will help the skincare brand expand its direct-to-consumer business as well as push further into Asia and North America. Financial terms of the investment were not disclosed.

Named for the address of his plastic and reconstructive surgery clinic on London’s Harley Street, 111Skin was co-founded by Dr. Yannis Alexandrides and his wife Eva, and launched in Harrods in 2012. The brand confirmed that the pair will retain majority ownership.“It’s basically a family business,” said Dr. Alexandrides in an interview.

Alexandrides said North America is 111Skin’s biggest market, and shared plans to hire more sales staff and deepen relationships with its US retailers such as Nordstrom and Cos Bar. The brand has also seen growth opportunities in China and Thailand. “We have quite a bit of brand recognition there,” Alexandrides said, thanks to his clinic’s international clientele.

SKKY Partners managing director David Brisske highlighted 111Skin’s loyal customer base as a strategic attraction, alongside its superior product range, of which Kardashian is reportedly a fan. The brand’s promise of combining medical science with glamorous skincare is fulfilled in offerings like cryotherapy-inspired de-puffing sheet masks ($110) and its best-selling Repair Serum ($300), dosed with a proprietary complex. In addition to its retail network, the products can also be found at luxury spas and hotels through partnerships with the Four Seasons and Mandarin Oriental collections.

Skky Partners, which seeks to invest in “high-growth” and “culturally relevant” brands according to the firm’s description, was co-founded in 2022 by Sammons and Kardashian, whose title changed from managing director to senior operating advisor in 2024. (A source close to the firm said while Kardashian’s involvement in the firm hasn’t changed, her new title clarifies that she is not managing the company on a day-to-day basis.) 111Skin is the firm’s first significant investment in a beauty business; Skky’s portfolio also includes the sauce and condiments brand Truff. The firm declined to confirm its fundraising totals thus far.

111Skin reported revenues of £20.3 million ($24.9 million) in 2023, the vast majority of which came from sales overseas, according to documents filed with the UK’s Companies House. Between 2022 and 2023, the brand nearly doubled its sales abroad (from $13 million to $23 million) while sharply reducing its sales in the UK (from $7.6 million to $1.9 million).

In 2021, 111Skin reported it received a “multimillion-pound” investment from private equity firm Vaultier7.

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