French soccer league to be rebranded as Ligue 1 McDonald’s from next season


The Ligue de Football Professionnel (LFP) have announced a deal that will see France’s top professional division rebranded as Ligue 1 McDonald’s from next season.

LFP have struck a deal for the fast-food company to replace Uber Eats as their new title sponsor for the league for the next three seasons.

McDonald’s is France’s leading restaurant chain, the announcement says, with “a presence in 1,150 towns and cities, serving two million meals a day.”

“This partnership marks the coming together of two major institutions that are deeply rooted in the daily lives and collective imagination of the French people,” the release adds.

Ligue 1 president Vincent Labrune said: “At a time when interest in Ligue 1 has never been as strong, with record crowds in the stadiums in particular, welcoming an international brand like McDonald’s to the home of French professional football sends out a very strong signal about the appeal of Ligue 1.”

The new deal marks the end of a four-year collaboration with Uber Eats and is expected to come with a significantly increased annual revenue attached.

LFP and McDonald’s also say they intend to use the partnership to support their long-standing commitments against a sedentary lifestyle, and “the promotion of ambitious social and environmental initiatives.”

Jacques Mignault, president of McDonald’s France, added: “McDonald’s and Ligue 1 is a partnership that makes perfect sense.

Building on this close relationship, we intend to help an even greater number of football fans to enjoy their passion to the full.”

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(Christopher Pike/Bloomberg via Getty Images)





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