Chioma Nnadi has been named head of editorial content at British Vogue, owner Condé Nast announced today, confirming months of industry chatter. The move comes as Edward Enninful, European editorial director of Vogue and editor-in-chief of British Vogue, prepares to transition to a global advisory role.
In recent years, as Condé Nast has eliminated editor-in-chief roles at most of Vogue’s international editions in a push to streamline editorial operations and cut costs, Enninful was the only editor-in-chief to hold onto his position (with the exception of Vogue’s global editorial director Anna Wintour).
Now, Nnadi, a trusted Vogue veteran who has been at the magazine for thirteen years and is currently the editor of Vogue.com, will take his place, aligning British Vogue with the title’s other European editions, where editors-in-chief like Emmanuelle Alt (Vogue Paris) and Emanuele Farneti (Vogue Italia) were exited and replaced by younger, internet-savvy and less expensive editors.
Nnadi “has proven herself adept at speaking to our digital audience and has found ways to extend Vogue’s reach, authority and influence across all of our platforms,” said Wintour in a statement.
The announcement comes four days after Wintour and Enninful co-hosted Vogue World London, a slick, fashion-infused stage show at Theatre Royal Drury Lane in London’s West End that attracted a high-wattage crowd, boosting the Vogue brand.
Stay tuned to BoF for updates on this developing story.