BoF Live | How to Reach Gen-Z Consumers on Social Channels


Wednesday, June 26 at 16:00 BST / 11:00 EDT

Gen-Z’s online behaviour heavily influences brands’ approach to marketing strategies today, which are increasingly designed to tap into their values and expectations for authentic and community-focused engagement.

Join us on Wednesday, June 26 at 16:00 BST / 11:00 EDT for our next #BoFLIVE. In this session, BoF’s commercial features editor, Sophie Soar, along with chief marketing officer at Launchmetrics, Alison Bringé and NextGen executive at United Talent Agency (UTA) Marketing, Shaina Zafar, will dive into key strategies in engaging Gen-Z consumers on social media today, analysing brands in the fashion and retail industries that are generating the best results in media impact value, as detailed in Launchmetrics’ latest report ‘Reinventing Influence: The Gen-Z Impact on Fashion Marketing’.

This #BoFLIVE is brought to you in partnership with Launchmetrics.

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